The National Women's ... The team was set to be named BOS Nation FC, which it announced in a branding event in the fall alongside a marketing campaign that featured the slogan "Too Many Balls." ...

The club's initial campaign was considered offensive to the transgender community, prompting an apology from the team.

After missing the mark on finding a name with its first try, the NWSL outfit feels like it got it right on the re-do.

the expansion National Women's Soccer League team in Boston has a new moniker: Boston Legacy FC. The name unveiled Wednesday replaces BOS Nation, which was announced last October with a widely ...

One of the National Women’s Soccer League ... In October, the team’s ownership unveiled the BOS Nation name alongside the strange “Too many balls” branding to widespread criticism.

The team said the name change decision came following five months of fan listening, research and consultation, and that ...

Boston's expansion National Women's Soccer League ... campaign, "Too Many Balls," which some considered offensive. A day later, the team apologized, saying it "missed the mark" with an attempt to ...

Boston's expansion National Women’s Soccer League team ... marketing campaign, “Too Many Balls,” which some considered offensive. A day later, the team apologized, saying it “missed ...

Nearly half a year after the team's disastrous first rollout, the National Women's Soccer League team in Boston has a new ...

Five months after a disastrous rollout of their initial branding ... called "Too Many Balls" -- a pun about there not being enough women's professional sports in Boston -- last October. A widespread ...

The new professional women’s soccer team expected ... In October, the team faced backlash on social media after announcing its former name, BOS Nation, with a marketing campaign called “Too Many Balls ...