In a twist no one had on their bingo card, Gwyneth Paltrow has officially entered the chat. The Shakespeare in Love actress is now a self-declared “temporary spokesperson” for Astronomer, the data company that shot to internet infamy after a viral Coldplay kiss-cam moment exposed more than just shy behavior.

The video of a cheating couple caught on a kiss cam at a Coldplay concert was created by a Belmar woman who had no idea she would create a sensation.

Gwyneth Paltrow is starring in a new ad for Astronomer. Almost two weeks after the tech company's married CEO, Andy Byron, was caught on a Coldplay concert kiss cam with his arms around his HR executive Kristin Cabot,