News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'
After all that, the Max streaming platform will be re-rebranded back to HBO Max this summer. It's 'the plot everyone's been ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
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3 True Crime Shows You Should Watch On HBO Max In May
If you're a self-proclaimed true crime junkie, then you shouldn't sleep on HBO Max. From raw docuseries led by survivors to ...
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Ramy Youssef on why ‘#1 Happy Family USA’ had to be animated; WBD puts the ‘HBO’ back in ‘HBO Max’
Warner Bros. Discovery has renamed its streaming service once again. Beginning in the summer of 2025, “Max” will be “HBO Max” ...