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Doc on Woman Who Coined L'Oréal Paris Tagline ‘Because I'm Worth It' Streams on Prime Video
"What I found marvelous was that Ilon's iconic tagline ‘Because You're Worth It' was not simply a clever advertising mantra or flippant line," said Proudfoot in a statement. "It was a profound ...
Warc2y
L'Oréal Paris: Stand Up! Because You're Worth It
WARC research reveals that industry leaders in APAC believe gender equality is the most critical social issue for business survival. L’Oreal Paris launched the #StandUp movement, an influential idea ...
Warc3y
L'Oréal Paris: No.1 and always worth it
No brand has tapped into this universal truth more powerfully than L'Oréal Paris, or captured it in a more iconic endline than 'Because I'm worth it.' Today, L'Oréal Paris is the world's no.1 beauty ...
Deadline.com1mon
‘The Final Copy Of Ilon Specht,’ About Woman Who Created “Because I’m Worth It” Ad Campaign, Begins Streaming On TED YouTube Channel
In the case of “Because I’m Worth It” (or its various iterations “Because You’re Worth It” and “Because We’re Worth It”), the underlying message is a feminist and humanist one.
ABC727d
New documentary looks at advertising pioneer who created iconic slogan 'Because I'm worth it'
HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but ... used now for more than 50 years: "Because I'm worth it." ...