Ahead of the launch of her lifestyle show, "With Love, Meghan" on Netflix, Meghan Markle looked back at the experience in trying to launch American Riviera Orchard, which has been renamed to As Ever.

Meghan Markle has tackled the challenges of launching a new business — but unlike most entrepreneurs, she has done so under an intense spotlight. In an intimate interview with PEOPLE in this week's exclusive cover story, the Duchess of Sussex details the highs and lows of getting her renamed brand, As ever, off the ground.

Meghan Markle has sent out her first As Ever newsletter—and announced its product offerings. On March 4, the same day that her Netflix lifestyle series With Love, Meghan premiered, Meghan sent a letter titled “Welcome to the Joy,” addressing the letter to “Dear friend.”