In 2023, the brand was the largest financial ... More News: Denny Hamlin Sounds the Alarm: NASCAR Sponsorship Money Drying Up? Arguing against this, however, is Sports Business Journal's Adam ...

Evidence of that is visible in a 2024 Global Data report. NASCAR generated $425.06 million in sponsor revenue in 2023, while until August 2024, it generated $362.34 million – this marked a 16% drop.

The struggling casual-dining chain had backed Chase Elliott’s car for years but stopped paying its dues last March, according ...

Busch, 39, won the 2023 NASCAR Cup Series event at Auto Club Speedway with Lucas Oil as the primary sponsorship partner on his No. 8 Chevrolet. Lucas Oil served as a two-race primary sponsorship ...

The sponsor has moved up the NASCAR ranks, joining Haas Factory Team ... Former RCR driver Sheldon Creed piloted the #2 Chevy in 2022 and 2023. However, before moving to JGR, Creed expressed ...

NASCAR Xfinity Series driver Austin Hill will compete in five Cup races with United Rentals as sponsor, Richard Childress ...

Legge has previously started five times in the NASCAR Xfinity Series. She started a 2023 race at Road America ... and to represent our sponsors DROPLiGHT and Sherfick Companies.