You may be thinking that not all fast food logos are red and yellow. Take the Starbucks logo , for example. Brands that typically try to advertise themselves as “healthy” and ...

Yellow might be less common, but many fast food chains have red in their logo, and it's not entirely clear whether this goes beyond the fact that this particular color is eye-catching.

Food providers like restaurants, mayonnaise and ice cream brands have offered free food to people who agreed to get tattooed. These are people actually took them up on their offer.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all ...