And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder ... Another 80% said that colors are what give brands that memorable stamp of recognition.

In-N-Out and more all use the color red heavily in their logos, why? The answer goes back ... Another 80% said that colors are what give brands that memorable stamp of recognition.

Many fast food chains feature red, orange, and yellow in their logos and restaurant designs ... emotions and triggers,” says Reilly Newman, brand strategist and specialist in buyer psychology.