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We're now able to test and measure our marketing with great precision. And it's causing small business owners to make very expensive mistakes.

Small business owners have limited resources to dedicate to marketing. This should not be a barrier to success. Far from it. Here are some high impact marketing ideas that require very little time, ...

You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...

Here’s the foundation of all successful marketing. In just 7 words. It motivates people to take action, now. I’ll break that down into 3 steps, so you can put it to work for your business. The ...

A friend of mine regularly appears as an expert on business programs. She called me with a question. It’s a question about a foundational truth of all business success and I think you’ll find my ...

Context is a critical aspect of writing and one of the key limitations of AI generated content. Writing is a complex form of communication that requires not only the ability to use language, but also ...

This service is now FULLY BOOKED for 2024. The 2025 wait-list opens in September. Expertly composed copywriting motivates people to buy from you, hire you or contact you. It turns passive readers into ...

You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...