Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

One college softball standout is eyeing the Olympics and possibly returning to basketball after finishing her undergraduate ...

The Texas Tech football program is making a splash on the recruiting in the new world of NIL and the transfer portal. The Red Raiders boast one of the ...

On Thursday, 2027 five-star EDGE LaDamion Guyton committed to Texas Tech over the likes of South Carolina, Tennessee, and ...

I've gone through umpteen variations of journals, pens, binders and staplers to find the perfect combination that will hold up from the start of football to the end of softball ... Texas Tech, Joey ...

FRISCO — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a teenager from Eastland. He goes ...

Tech’s softball team had never won a Big 12 regular-season or tournament championship before standout pitcher NiJaree Canady arrived last year in Lubbock with a NIL deal that made her the first ...

Softball phenom NiJaree Canady has reportedly received two $1 million deals through Texas Tech's NIL collective, reciting one to transfer from Stanford in 2024 and earning another to remain with ...

Last July, it was NiJaree Canady's commitment and signing with the Texas Tech softball team that generated headlines with her NIL deal to join the Red Raiders. That resulted in Tech coming one game ...