The Journey To Build A Successful Luxury Brand—In 20 Steps (Part 4): From Brand To Market
• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...
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Stakes are high for luxury fashion, as brands reshuffle their head designers
A slump in luxury fashion is prompting designer reshuffles at top houses Gucci, Chanel and Dior to reignite heat around their ...
5 luxury fashion brands rich people love to flaunt; Louis Vuitton is not on the list!
Luxury fashion is all about exclusivity, craftsmanship, and making a statement, and there are some fashion brands that the ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.
Luxury Brands Trust Digital Silk for Bold, Bespoke Branding
Luxury brands seeking to establish a signature identity turn to Digital Silk for its expertise in high-end branding, immersive design and strategic marketing. By crafting tailored digital experiences, ...
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How old is Michael Kors? All about designers' career as he launches luxury brand at Amazon
Michael Kors officially launched his first luxury store on Amazon on March 18. The 65-year-old designer started the brand in 1981, at the age of 22.