State Farm's Kristyn Cook, who is the company's chief agency, sales, and marketing officer, explains how "Jake from State Farm" embodies the company's mission at the Cannes Lions 2024 ...

To be sure, Twilio builds products that faciliate sales and marketing, but other CMOs agree ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, ...

Big Pharma companies in the US tend to spend more on sales and marketing than on R&D, according to a recent analysis by America’s Health Insurance Plans. Looking just at the top 10 pharma ...

Revolutionize your chicken marketing approach with AI-driven techniques that save time, improve engagement, and drive ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and ...