Just when we thought no Starbucks cup collection could be more exciting than the latest summer lineup, Starbucks went ahead ...

Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers. He mentioned them thrice in a Tuesday earnings call, during which the chain reported a 4% sales dip.

Starbucks patrons who opt to stick around and enjoy their beverages in mugs (or any of the other reusable cup options) can also enjoy free refills of brewed coffee and tea — either hot or iced ...

where he plans to add more comfortable furniture and ceramic mugs to encourage people to stay. Two women with paper coffee cups chatted at a table near an airy, new Starbucks in the upscale ...

Starbucks baristas will also ask customers if they would like to order "for here" or "to go". Customers who order drinks "for here" will receive their order in a ceramic coffee mug or glass ...

THE NEW STARBUCKS STRATEGY: WILL CEO BRIAN NICCOL'S PLAN WORK? The company also said baristas at locations in the U.S. and Canada will put "any" drinks ordered "for here" in coffee mugs ...

When customers walk into Starbucks, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want ...