The divestiture comes as the CPG company prioritizes fewer, bigger brands to spur growth. It’s expected to divest its ice ...

Unilever is selling its vegetarian alternative protein brand Vegetarian Butcher to Vivera after several months on the market ...

HOLTEN, THE NETHERLANDS — Vivera, a subsidiary of JBS S.A., one of the world’s largest meat processors, is acquiring The ...

Unilever has received a binding offer from JBS-owned Vivera to acquire its alt-meat unit The Vegetarian Butcher.

ANALYSIS· February 25, 2025 Unilever faces battle to reduce plant-based meat exposure Unilever ... awaken animal spirits at the seller of Dove soap and Axe deodorant. On Tuesday, the $139 billion ...

The company has tried to step up the pace of asset sales, although some categories, like plant-based ... and procurement. Unilever, which owns Hellmann's mayonnaise, Dove soap and Ben & Jerry's ...

Unilever is selling The Vegetarian Butcher, a plant-based offering, to Vivera for an undisclosed amount. Vivera, a plant-based food brand sold in Europe, is owned by meat processing company JBS.

Unilever decides that supply chain, technology and R&D differences of the plant-based foods brand were too different from the ...