According to industry leaders, the advertisers are riding on the back of a misnomer that YouTube – the biggest digital medium ...

New Delhi: As per the latest data released by the Broadcast Audience Research Council (BARC), News18 Bangla has established ...

While X battles the government in court, Musk’s other ventures, Tesla and SpaceX, are seeking regulatory approvals to enter ...

Beyond digital platforms, ‘Yours To Take’ will be featured through activations at music festivals and cultural events across ...

Dan Hagen is promoted to a group-wide role as Global Chief Data and Technology Officer. Hagen is succeeded by Jamie Seltzer ...

The campaign will be amplified across various touchpoints like print, outdoor, OTT platforms like Hotstar, Zee5, and MX ...

Automotive ad spend is projected to decline by 7.4% this year, while retailers are expected to cut their budgets by 5.3%.

Even as JioHotstar crossed 100 million paying subscribers, the FICCI-EY report cautions a further drop in the share of ...

Each meal will include one of six collectible trade cards, featuring McDonald’s characters and Minecraft treasures. The meals ...

Despite declining subscription numbers, industry leaders argue Pay TV's future remains strong, citing vast viewership, ...

Before Meta, Neary worked at Skype as VP and GM of Global Market Development. He has also worked with eBay, Vendio Services, ...

Bumrah will feature in LTF's Above The Line and Below The Line marketing campaigns, spanning a variety of channels. The ...