At Brandcast, we brought together brands and creators to celebrate YouTube's 20th birthday and offered a front row view of how brands can make the most of YouTube. With the world's most influential ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, these creators have propelled our platform forward. Over the ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

We are proud to announce the #WomenofYouTube 2024 Mentorship program, aimed at educating and uplifting our community of women creators across North America and Sub-Saharan Africa. Through this creator ...

Today, AI is moving at a pace faster than ever before. It’s empowering creativity, sparking new ideas, and even transforming industries. At this critical inflection point, it’s clear that we need to ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Children and teenagers today can access a world of possibilities on YouTube. Whether it’s exploring important topics around the world or looking up a video to help with algebra homework, they’ve never ...

Generative AI is transforming the ways creators express themselves – from storyboarding ideas to experimenting with tools that enhance the creative process. But viewers increasingly want more ...

Experience DreamCon! Get a behind-the-scenes look at creator-focused events, YouTube's Creator Collective, and inspiring ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

We're making the dislike counts private across YouTube, but the dislike button is not going away. This change will start gradually rolling out today. As part of this experiment, viewers could still ...