While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

With rich, high-impact visuals, the campaign pays homage to Happydent’s iconic legacy—including memorable classics like the ...

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and ...

Articles written by Kajal Sharma ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

In today’s dynamic marketing ecosystem, one audience consistently rewrites the rules: Generation Z. Born between the mid-1990s and early 2010s, Gen Z consumers are not only growing up with digital ...

Deceptive green marketing, also known as greenwashing, can create a negative impact on consumer trust, brand perception, and buying behaviour, according to the latest research conducted by the Indian ...