The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over ...