Meta CEO Mark Zuckerberg has had a busy few weeks. In addition to doing away with Facebook’s independent fact-checking team and loosening its platforms’ policies on hateful speech, he’s headlined a personal public relations blitz that used Tahoe as a prop and a cringey appearance on “The Joe Rogan Experience” as a diary.

Shou Zi Chew may be the CEO of Mark Zuckerberg’s biggest competitor, TikTok, but at the start of his career, he worked for Zuckerberg as an intern at Facebook.

While concerns over national security and data privacy have been the public rationale for TikTok’s potential prohibition, the situation also involves layers of competitive strategy, particularly for companies like Meta.