Until you do better, we’re putting a pause on our Target habits.

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Target’s announcement last week that the company would be ending its diversity initiatives caused a mixed response across social media.

Twin Cities Pride asked Target not to participate this year, while some Black business owners are asking people not to shop at the retailer.

The Minneapolis-based retailer said diversity will remain part of its business goals despite scaling back initiatives started in the wake of George Floyd’s murder.

That's the message from Black founders and influencers to consumers about a backlash against the retailer's decision to end its diversity, equity and inclusion efforts.

While 2020 saw DEI initiatives gather steam in the corporate sector, 2025 looks at a challenging year for such programmes in the US and around the world

The retailer joins a growing group of companies dropping commitments and policies on diversity and equity as President Trump fights the programs.

Twin Cities Pride asked Target not to participate this year, while some Black business owners are asking people not to shop at the retailer.

Executive Director Andi Otto called the company’s decision to curtail diversity, equity and inclusion (DEI) programming “the breaking point.”

Target is the latest US company to retreat from policies designed to enhance racial and ethnic representation in the workplace.