Step, a modern financial platform designed for Gen Z, surveyed 1,500 respondents using an in-app program for active users on ...

Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that ...

LGBTQIA+ rhetoric from the Donald Trump administration, the U.S. is a lot gayer today than it was a few decades ago. Gen Z, the generation born between 1997 and 2012, is leading the charge in a big ...

Here are some of the generation-defining events that have had a profound effect on Gen Z. Generation Z is comprised of 68 million individuals born between 1997 and 2012 .

As Gen Z takes on careers and big bills, some of them have become HENRYs, or high earners, not rich yet.

Born between 1997 and 2012, Gen Z has witnessed economic uncertainty, technological revolution, and social transformation during their formative years.

Most of them aren’t old enough to vote yet, but Generation Z shows signs of being as liberal as millennials on a number of political and social topics, and they’re more liberal when it comes ...

Lightspeed Commerce's survey found 32 percent of Gen Z shoppers were afraid of being judged or 'canceled' for supporting the wrong brands.

Born between the years of 1997-2012, Generation Z has seen it all. Our childhoods have been defined by unique experiences such as a global pandemic, 9/11, numerous school shootings, and the most ...

Almost half of managers surveyed said it is difficult to work with Gen Z "all or most of the time." ... asking them about their experiences working with those born in 1997 or later.

With the influx of young Gen Z workers into many fields, ... to critiques of millennial (1981-1996) attitudes, to Generation Z (1997-2012) shaking their virtual heads at both groups.

Understanding Gen Z’s communication preferences. Born after 1997, Gen Z is characterized by their comfort with digital communication. The Pew Research Center has identified this generation as ...