Kara Jillian Brown is the Beauty Editor of InStyle. She began her career at Well+Good, where she spent five years evolving from Editorial Intern, to News Writer, to Beauty Writer. She earned a ...

Simplicity should be the primary goal when designing a logo. Adhere to the designer mantra that less is more regarding symbols. Aim for simplicity because simple logos are more memorable and have ...

Discover the power of colour psychology in logo design. Boost your brand with the best colours for logos. Engage and attract customers. Most brands lose customers before they even say a word. Why?