Skims took an inventive route to promote the brand’s newest swimwear collection - adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square.

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Skims took an inventive route to promote the brand’s newest swimwear collection — adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square. The ...

Kim, however, is living for it. She posted a shot of the balloon on her Instagram Story, writing, “OMG… I cannot believe there is a 60-foot float of me in SKIMS in the middle of Times Square.” ...

Nothing untoward was happening here, because Balloon Kim seemed protected from any personal transgression. Naturally, being 60 feet long helped. This creature was more invincible giantess than ...

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Copyright 2025 The Associated Press. All Rights Reserved. Actor Gene Hackman arrives with his wife, Betsy Arakawa, for the 60th Annual Golden Globe Awards in Beverly ...