Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Germany's Adidas forecast a lower than expected operating profit for 2025, anticipating sales growth will slow slightly from ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

The German sportswear giant reported better-then-expected growth of 12 percent in 2024. But Adidas executives remained ...

Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Kanye West forced it to end the ...

Liverpool faces a crunch few months on and off the field, with Virgil van Dijk, Mohamed Salah and Trent Alexander-Arnold all ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Anthony Edwards, Adidas team for yet another AE 1 release. Check our Sneakers news for more upcoming releases and breaking ...

With Adidas set to take over the reigns of next season's Liverpool FC kit, fans could expect a stunning 90s throwback and ...

As 2025 marks 125 years since the team's founding in 1900, adidas is celebrating the occasion with the release of the Samba ...