Sign up for The Media Today, CJR’s daily newsletter. At first glance—with its sky-blue trim, scrolling feed, and quirky ...

Creators are driving engagement not just about IPL matches and young stars, but also about life off the field.

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

False ads, PR stunts, and livestreamed drama dominate social platforms again, raising concerns over youth exposure and digital ethics.

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

A study by Pompeu Fabra University (UPF) and the Universitat Oberta de Catalunya (UOC) reveals that girls who use Instagram ...

Amerant Bank, Florida’s bank of choice with a growing presence across South Florida, has announced Bam Adebayo as its newest brand ambassador. A three-time NBA All-Star and cornerstone of the Miami ...

Sebi’s advisory asks registered intermediaries to verify identities with social media platforms before publishing ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

The campaign played on the growing fascination with artificial intelligence, advertising features such as micro and nano ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

Pentland Brands has secured a deal to become the first official channel sponsor of TNT Sports. Starting immediately, the ...