Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers – Study
As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year ...
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Netflix will see sluggish ARPU growth for ad tier moving forward
A new study suggests that revenue per user on Netflix’s advertising tier will continue to be outpaced by its ad-free plans. The journey into ad-supported streaming is a marathon, not a sprint ...
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Amazon Advertising boss on ad tiers: ‘I don’t think about the competition’
Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...
Netflix Stock Upgrade Sends Shares Higher as Analyst Sees ‘More Runway for Growth’ With Pricing, Ad Tier
MoffettNathanson forecasts the ad tier will generate over $6 billion in advertising revenue in 2027 and almost $10 billion by ...