Instead of heading straight to search engines or downloading content, buyers are now turning to AI for vendor comparisons, ...

When AI first entered the marketing conversation, fear quickly followed. Headlines predicted mass job losses, automated ...

Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and ...

Is 2025 the year of agentic AI? KPMG thinks so; the firm’s AI Pulse Survey for Q4 2024 found that 51% of organizations are ...

Instead of piling on more and more tech solutions, marketing teams can leverage AI to accomplish more with less.

If your role involves bringing in new business, there’s one thing you need to know: AI is becoming a major referral partner.

This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what ...

And while pharma marketing agencies are embracing AI like everyone else, most are using AI tools on a case-by-case basis to ...

For the AI Marketing category, the top three awarded companies have demonstrated that AI tools have helped them excel and grow in various aspects of the marketing process—both internally and for ...

Lex Wire Journal, a legal media platform dedicated to structured visibility and digital credibility for attorneys, has ...

A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for ...

Also: Why I just added Gemini 2.5 Pro to the very short list of AI tools I pay for "GenAI touches the core of the deeply human creative process, impacting the lives of all consumers and creators ...