Giving teams the tools and culture they need to solve as complex a problem as AI integration really makes a difference.

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

Learn how AI tools can boost productivity by 40%, generate leads, and transform your business with actionable strategies. AI ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

When it comes to using agentic AI for travel, I'm a tough sell. So Salesforce set me up with Engine, an early Agentforce ...

Art lead, Daria Babkovskaya, explains how AI tools in marketing art improve the creative workflow  Daria Babkovskaya, promo ...

Digital twins have historically been used to better understand the workings of computer chips, factory floors, or complex ...

Key Takeaways from NEXT Pharma 2025At NEXT Pharma 2025, one message resonated across every panel, and breakout session: AI is ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

OpenAI’s June 10 outage didn’t crash the internet. But it did reveal how deeply marketing teams have hardwired AI into their ...

Kyall Mai didn’t set out to become a poster boy for B2B marketing’s future. But as chief innovation officer at Esquire Bank, and now ANA’s 2025 B2 Marketer of the Year, that’s exactly where he’s ...