Instead of heading straight to search engines or downloading content, buyers are now turning to AI for vendor comparisons, ...

Instead of piling on more and more tech solutions, marketing teams can leverage AI to accomplish more with less.

In a recent study, McKinsey & Company found that companies leveraging AI for personalization increased their marketing ROI by ...

Is 2025 the year of agentic AI? KPMG thinks so; the firm’s AI Pulse Survey for Q4 2024 found that 51% of organizations are ...

And while pharma marketing agencies are embracing AI like everyone else, most are using AI tools on a case-by-case basis to ...

This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what ...

When I was growing up in a small town in India, banking was personal. When my father walked into the local branch, the ...

Global communications agency Redhill has unveiled PressOffice.ai, Southeast Asia’s first fully AI-powered PR agent, promising ...

Lex Wire Journal, a legal media platform dedicated to structured visibility and digital credibility for attorneys, has ...

When AI first entered the marketing conversation, fear quickly followed. Headlines predicted mass job losses, automated ...

Industry leaders emphasise that the focus has shifted from whether to adopt AI to how it can be implemented ...

If your role involves bringing in new business, there’s one thing you need to know: AI is becoming a major referral partner.