Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

So what does responsible AI use in advertising look like? All three leaders agree on the need for ethical guardrails. Kaul urges agencies to define clear guidelines before diving into ...

Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%). Additionally, 76% of senior agency leaders said they plan to increase their AI ...

Intelligent AI agents with access to online chat history, critical information and tools to run campaigns and process other actions launched Monday through the automation development platform Make.

Despite a plethora of challenges that artificial intelligence (AI) brings to the advertising industry ... the first industry benchmarks on AI use, adoption, and perceptions, as well as challenges ...

Artificial intelligence is transforming nearly every industry these days, and in biopharma that goes for every part of the business -- from research and development to marketing and communications.