Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content and optimizing back-end ad operations, along with how best to navigate trust ...

The research reveals that Gen Z displays a complex spectrum of emotional responses to hyper-personalized advertising generated by artificial intelligence. For many participants, AI-generated ads ...

Mortar AI has appointed James Zipeure as group CEO to drive its expansion across the UK, US, and Asia and oversee the rollout ...

Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the influence map ...

Popeyes released a satirical AI-generated diss track targeting McDonald's. The ad is about McDonald's bringing back the Snack ...

Mortar AI has named James Zipeure as group CEO to lead global expansion and oversee the rollout of its central product suite. His appointment coincides with the company’s launch of its new Marketing ...

The President of the Advertising Agencies Association of Nigeria (AAAN), Lanre Adisa, in this interview with AKIN ADEWAKUN, ...

Datavault AI (NASDAQ: DVLT) filed a federal lawsuit Thursday, July 10, in the Northern District of Illinois alleging ...

AppLovin's AI-driven adtech platform, strong financials, and growth potential make it a high-conviction buy despite industry ...

With support from the EU, artists, scientists and food companies are teaming up to find fresh, creative ways to make our food ...

Google has launched a suite of AI-driven advertising tools in India, following their U.S. debut in May. The repeal of India’s ...

Luc Julia is no stranger to big tech or bold statements. As the co-creator of Siri, Chief Scientific Officer at Renault, and ...