AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on ...

Intelligent AI agents with access to online chat history, critical information and tools to run campaigns and process other actions launched Monday through the automation development platform Make.

So what does responsible AI use in advertising look like? All three leaders agree on the need for ethical guardrails. Kaul urges agencies to define clear guidelines before diving into ...

The past few years have given us enough of a sample size to place more educated bets when it comes to what’s next for GenAI.

Artificial intelligence is transforming nearly every industry these days, and in biopharma that goes for every part of the business -- from research and development to marketing and communications.

Lawsuits allege Apple misled buyers about AI capabilities on iPhone 16 Class-action suit says users paid a “price premium” for features that didn’t ...

Amid the rush to take part in a recent trend, some artists, concerned about the use of ChatGPT, are hand-drawing their own ...