AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on ...

Intelligent AI agents with access to online chat history, critical information and tools to run campaigns and process other actions launched Monday through the automation development platform Make.

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

From automating content creation to optimizing complex ad campaigns, AI allows us to enhance every aspect of marketing.

So what does responsible AI use in advertising look like? All three leaders agree on the need for ethical guardrails. Kaul urges agencies to define clear guidelines before diving into ...

"You start realizing this flywheel within advertising, marketing ... to sales Delta has been working with an AI platform called Alembic. It uses a proprietary technology called a spiking neural ...