The integration of Alaska Airlines and Hawaiian Airlines marches on with another update we’ve been expecting for a few months. Alaska Companion Fares can now be used on select Hawaiian Airlines ...

If you have the right credit cards, these BOGO deals even exist on airline tickets.We keep several credit cards in our ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...