The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

With code USW40, you can score 40% off already affordable diamond rings, jewelry and more at Ritani — details here!

After a long legal battle that stripped her of her name and brand, the bridal designer is making a return to the industry with a new collection and a new deal. By Alix Strauss In 2011, Hayley ...

Meghan Markle discussed the 'twists and turns' that have defined the launch of her new lifestyle brand, which was renamed As Ever last month.

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

Is the name-brand option worth your money? We baked pans of meatballs and wrapped lots of leftovers to find out the answer.

After announcing the renaming of her lifestyle brand, Meghan Markle has been accused of trying to "snatch" the same name of a small business that has been established for nearly eight years.

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever — but the swap was years in the making. The name was changed to reflect the expansive range of ...

Skip to content viewer section. Copytesting results from a commercial copytesting firm were used to assess the relation between the presence of linguistic features in brand names and memory for those ...

Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives. The name was rejected as one can't have a patent on a location.

On Tuesday, Meghan, the Duchess of Sussex, had released the name for her new cooking and lifestyle brand, As Ever. But Mr. Kolski’s morning was thrown into tumult because the vintage-inspired ...