Cacao grows in the tropics, so small U.S. businesses need imports.

It was also among the first American chocolate brands to label its wares with the cacao percentage and provenance of the beans. Read more: 11 Celebrity Chefs And The Foods They Hate There are many ...

While European chocolate emphasizes the rich, complex flavors of cocoa, many American brands mask the cocoa's natural taste with sugar. This overuse of sugar makes the chocolate accessible to a ...

In a continuation of the brand’s love for a marketing stunt ... largely kept Cadbury out of the American chocolate conversation. Starting in the 1960s, Hershey’s went on a bit of a buying ...