The Parisian label pays tribute to the neighborhood that has long inspired founder and creative director Alexandre Mattiussi ...

Love them or hate them, white socks are back in fashion. Here's how to wear them - and don't be shy. Flaunt the brand, pair them with sandals, the more conspicuous they are, the better, say ...

Alexandre Mattiussi's brand decked out surrounding businesses in Ami branding, and created a Where's Waldo-style game.

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Sock trends are shifting from ankle to scrunched quarter socks. These changes are quiet, but can be quite embarrassing to miss.

Paris is known as the fashion capital of the world for a reason ... This one is a bustling street lined with shops ranging from affordable high-street brands to local boutiques.

Sock ball, traditionally the game of choice for Egyptian football enthusiasts, especially thrives during Ramadan, transforming city streets into arenas. Originating from humble beginnings using ...

People have been left wowed by this simple hack to transform white socks - and make them appear brand new. New white socks never look the same once you have worn them several times, and they can ...

Bollywood star Kartik Aaryan teams up with Supersox to revolutionize the perception of socks, merging style and comfort. This partnership aims to elevate functional fashion, emphasizing individuality, ...

There’s always something appealing about preppiness—maybe it’s the nostalgia of good ol’ school days, or the charm of a more innocent time, or perhaps it’s the sense of structure in the way the style ...

Once upon a time, Sarah Fiszel had a drawer full of beautiful socks. Silk socks from The Row; cashmere socks from Charvet. The only problem? They would pill or wear out when they came in contact ...

“Together with fashion, cinema is the great passion of my life,” said Mattiussi. “The Grand Prix AMI Paris de la Semaine de la Critique is a fantastic occasion to celebrate emerging talents ...