In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

The budgets Nanigans? advertisers have spent on Instagram app install ad campaigns are 4 percent lower than those set for the ad unit on Facebook, as a whole. A retailer hoping to drive sales through ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install Google is changing its search-to-app install campaign measurement starting this month so that iOS ...

When he buys regular Google search ads and Facebook mobile app install ads, there's so much data provided before his company makes an ad-spend decision. That kind of data from the Google Play ...

Google is officially rolling out search ads on its Google Play app store, after beta-launching with only a few customers in February. Now, when users search for something like "mileage tracker" or ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...