Asahi hired its first such model in 1987, when the company started selling its flagship beer, Super Dry. The model was called an “image girl,” and her term was one year.

transparent lemon tea. Earlier this month, brewery and soft drink company Asahi released bottled "cafe latte flavoured water" in Japan. The drink, officially named Asashi Clear Latte from ...

Japan's Asahi Breweries Friday denied a newspaper report saying it had proposed an integration with rival beer maker Sapporo Holdings, which faces a takeover attempt by hedge fund Steel Partners.

"The key thing was we had to maintain the pricing because we already had 100-odd suppliers on the old platform," said Anthony Buchanan, Treasurer of Asahi Breweries Europe. "We had to maintain the ...