NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media ...

An NFL superstar has filed an action against a NASCAR icon to stop him from using a number that both have made famous. The ...

Whatever. We’ll gloss over that. The Boston Bruins: known worldwide for their classic, Spoked-B logo…except that this logo didn’t appear until a quarter-century into the team’s existence.

In “Outside the Box,” I interrogate ChatGPT to better understand how AI “reasons.” It’s like a conversation with an intelligent friend, sharing ideas and challenging some of the explanations. A ...

MLB, Topps and Nike have partnered to recognize baseball's elite performers from last season with custom gold-embellished MLB logos on their jerseys that will then be used to create trading cards.

Following the fall of Syrian President Bashar al-Assad in December, the new Hayat Tahrir al-Sham government is turning heads. The international community remains skeptical this al-Qaeda-affiliated ...

Speaking to B&T, Nick Bower, general manager of ad sales ... “It’s not just about slapping logos or scooping the pool of revenue,” Smith explained. “This is about making sure that the ...

A new Great British Railways logo that will “restore pride” in the British train network is set to be unveiled in May on the first trains to be nationalised under the Labour government.