News

A testing primer for B2B paid social creative optimization
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...
Montreal News23d
Nearly 60% of Buyers Prefer AI Agents in the Sales Process-- New Report Demonstrates Their Value in Driving Sales Conversions
B2C buyers favor AI agents at a 3:1 ratio in the initial ‘exploration' phase. However, human involvement remains essential in the final ‘ready to buy' stage, where salespeople primarily ...
Financial Post23d
Nearly 60% of Buyers Prefer AI Agents in the Sales Process-- New Report Demonstrates Their Value in Driving Sales Conversions
According to the Report, business buyers consistently prefer engaging with AI agents vs. humans throughout the sales funnel, indicating they may not be ready to speak with a sales representative. B2C ...
01Net23d
Nearly 60% of Buyers Prefer AI Agents in the Sales Process– New Report Demonstrates Their Value in Driving Sales Conversions
Buyers prefer AI interactions when learning about solutions, with respondents favoring personalized engagement with AI agents vs. humans during the exploratory phase. Security risks (40%) and fear of ...