Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

BMW is gearing up to launch its first Neue Klasse model later this year, promising 30% faster charging and at least 30% more range. Starting with the new iX3, BMW says an “unprecedented ramp-up” is ...

This comes as BMW along with other European carmakers are bracing for impact from US President Donald Trump’s planned tariffs ...

Online sourcing platform Dealer Auction has revealed that the Mini Hatch gave dealers the highest profit potential in the sub-£10,000 retail bracket in ...

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to ...

In the United States, Europe, and elsewhere, policymakers have noticed that producers’ carbon emissions differ in different parts of the world—and politicians are increasingly crafting ...

The BMW logo is one of the most recognizable symbols in the automotive industry, and its history goes back more than a century. Its design and meaning have evolved over time, reflecting the ...

BMW revealed new details of its 800V platform that will underpin upcoming BMW, Mini, and Rolls Royce brand EV models. The platform, dubbed “Gen6,” is a “quantum leap forward” compared to ...

Gen6 eDrive technology will debut in the Neue Klasse this year, and it will eventually power all models in BMW’s fully electric product range, it said. At present, the current MINI Cooper SE and ...

BMW’s first electric vehicle (EV) built on the Neue Klasse platform will be the new iX3 mid-sized SUV, set to debut late this year. Six Neue Klasse-based sedans and SUVs will launch by 2028, with the ...