With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the boutique shop.

Michaels is making a play for the territory left by Party City's recent store closings by expanding into the party supply ...

Balloon arches can be seen in nearly every type of party, imparting a fun and colorful vibe to the whole environment. From birthday parties to weddings and corporate events, a good balloon arch can ...

Michaels, the best place for all things creative, today announced it is expanding offerings across balloons and party supplies as well as enhanced in-store experiences for birthday parties and private ...

There’s something undeniably magical about a birthday party — no matter your age. Whether you’re throwing a bash for a child, a friend, or even yourself, planning the perfect birthday celebration ...

Javanah Barnes, the owner of The Artist Collab, a creative event production company, opened the Balloon Bar on Saturday, ...