Michaels is making a play for the territory left by Party City's recent store closings by expanding into the party supply ...

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

Balloon arches can be seen in nearly every type of party, imparting a fun and colorful vibe to the whole environment. From birthday parties to weddings and corporate events, a good balloon arch can ...

Michaels, the best place for all things creative, today announced it is expanding offerings across balloons and party supplies as well as enhanced in-store experiences for birthday parties and private ...