Weather permitting, there will be the first-ever chance to see three giant inflatable models of the Bertie Bassett sweet man floating over Northampton. Image caption, Bertie Bassett will be joined ...

Bertie Bassett, the sweet favourite mascot of generations of Britain's children is being joined by a new friend called Betty in a bid to boost sales of Liquorice Allsorts. Confectionery giant ...

Bertie Bassett is getting a girlfriend. After 80 years as a singleton, the Liquorice Allsorts character is to be joined by Betty Bassett. The new mascot will appear on packs of red liquorice ...

Bertie Bassett is reeling from the double blow of declining sales and the war on sugar. Sales of liquorice allsorts of all brands have shrunk nearly 10 per cent in the past year. Article continues ...

BERTIE Bassett is getting a girlfriend after 80 years, following a drop in sales of Liquorice Allsorts. Bertie is to be joined by Betty Bassett, who will appear on packs of red liquorice Bassetts ...

More than 50 years ago Stanley, now 94, created one of the tastiest characters in advertising history - Bertie Bassett. The character, made from the famous liquorice sweets, became one of the most ...

Cadbury’s Bertie Bassett icon has been redesigned as part of the Bassett brand’s first international revamp in 20 years. It launches in The Netherlands in mid April and the UK in May, says a Bassett ...