From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Indian River State College getting a new brand, customer experience. Voice your thoughts on college's new image.

Two Rochester-based advertising and marketing firms earned spots on the fifth annual Inc. 5000 Regionals: Northeast list.

MLB, Topps and Nike have partnered to recognize baseball's elite performers from last season with custom gold-embellished MLB logos on their jerseys that will then be used to create trading cards.

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...