PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From star-spangled banner nails to Beyoncé's favorite setting spray, here's everything you need for your Cowboy Carter Tour ...

Hayek last showed off her grays at the 2025 Golden Globe Awards. For the show, she wore a burgundy column gown with a ...

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.

Hollywood make look glamourous from the outside, but it may not be as exciting as it seems with all the haters celebrities ...

It's proven time and again that what goes around most certainly comes back around. Here are 7 old-school beauty trends are ...

Demi Moore traded her signature long hairstyle for a shorter new hairdo on set of the Paramount+ series Landman.

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

PSA: retinol is the gold-standard ingredient for encouraging cellular turnover, resulting in the improvement of fine lines, ...

The defense attorneys for one of the men charged in the Crystal Rogers case and prosecutors shared tense exchanges with each other at a hearing in the case on Thursday.

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Lindsay Lohan just kicked off spring with a fresh, game-changing hair color that’s sure to be your next salon appointment—say ...