Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

McLaren had a long, successful history in Formula One racing before making its first road car ... the chevron’s hard edges ...

The lead investors behind North America’s foremost motorsports news and information source RACER announced today that they ...

A new sponsor for Conor Daly led to a number change, even though details with Juncos Hollinger Racing and its new partner are ...

FAT International has unveiled its latest capsule — a heartfelt tribute to the forgotten racers of the 1986 24 Hours of Spa.

With the roar of engines still echoing from Albert Park, Atlassian has firmly cemented its entry into the fast-paced world of Formula One. The tech company’s newly minted role as title and technology ...

Ben outlines all partnership between watch brands and racing teams for the 2025 Formula 1 season ✓ Plus his hot takes as an ...

More James Gilbert/Getty Images Upper Deck will be the primary sponsor for Tyler Reddick's No. 45 Toyota Camry XSE, with the brand logo visible within the car's livery. Fans of 23XI Racing are in ...

Alton Industry LTD Group is excited to announce its official sponsorship of Johor Motorsports Racing (JMR) for the 2025 ...

A pair of New Zealand graphic designers helped the Red Bull driver bring his vision for an ultra-unique logo to life ...

We have been partners for many years and over time the parties realized this made complete sense, said RACER Chairman of the Board Chris Dyson. Th ...

Rays staff members are covering and removing almost everything Yankees to make the space look and sound as much like the Rays ...