Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Virginia Tech brand. Download the library or swatch files below to have for your Adobe Creative Cloud ...

Last month was busier than usual for the K-pop fanatics. Not only did IVE mark their return with a brand new album, but BTS teased their highly anticipated comeback with the teaser trailer for the BTS ...

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

and a “Black Men Smile” logo bucket hat, which is the brand’s first-ever accessory item. Photo by Noah Washington/The Atlanta Voice When Carlton Mackey, founder of the apparel brand Black Men Smile, ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

This piece covers the 2008-2013 E82 BMW 128i Coupe, which offers the sporting prowess of a BMW for about $10k nowadays, complete with a naturally aspirated BMW straight-six engine and manual ...