Web design has evolved from a simple digital necessity to a powerful business tool that directly impacts your bottom line. In ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

Digital Silk, an award-winning agency specializing in brand strategies, custom websites, and digital marketing campaigns, is at the forefront of a major shift in branding. As New York businesses face ...

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...