Recast is redefining the way consumers access digital media through the launch of RecastPay - a universal wallet that ...

Hooters filed for bankruptcy, selling company-owned locations to franchisees while struggling with financial and legal ...

Behind every great brand is a story built on authenticity, strategy, and a deep understanding of people. In today's ...

Janhvi Kapoor is adding another feather to her cap! The Bollywood star, known for her dedication to fitness and healthy ...

In advertising, strategy is frequently overlooked as it works behind the scenes. Yet, much like the human nervous system, it ...

The gradual depreciation of Papua New Guinea's kina has sparked discussions about its implications for the nation's economic landscape. While concerns about currency stability linger, this devaluation ...

making influencer marketing a critical component of brand strategies this season. According to Qoruz’s projections, the biggest spenders in influencer marketing this IPL will come from the ...

Every year, brands compete fiercely for market share and visibility during Ramadan, often relying on a strategy of outspending rivals to outperform them. However, this relentless competition ...

When you're tasked with implementing a brand strategy, convincing skeptical stakeholders about the potential return on investment (ROI) can be a daunting hurdle. It's paramount to articulate how a ...

As a leading provider of everyday consumer products, its success in recent quarters reflects effective business strategies and brand resilience. In the second quarter of fiscal 2025, P&G’s ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because ...